Tuesday, September 29, 2015

From Idiot Box to a Wall Mount Dictator

When TRP was just a number, and battle field for channel-wars, was still in the making... tele-serials appeared, as if, they were on roll-call.
  • There was a family Monday with “Sansaar”
  • Detective Tuesdays for “Tehkeekath” [ Vijay Anand & Saurabh Shukla as Sam D'Silva + Gopi ]
  • Musical Wednesdays brought “Chitrahaar”
  • And Mythological Thursdays featured "Om Namah Shivaya".
Such was the "Power of Weekly telecast". "Movies", usually, dominated the weekends.
  • Hindi Blockbusters on Fridays.
  • Saturday prime-time sizzled with Marathi stars - Ashok Saraf &  Laxmikant Berde with Varsha Usgaonkar in the lead.
  • Sundays meant Regional movies. Kannada / Telugu/ Tamil/ Malayalam. Even Bhojpuri coming in rotation. This was much before - Ravi Kishan and Raja Chowdhury popularized Bhojpuri under Regional cinema.

The "Ad world" also looked different. Before Cricket became IPL and Cadbury became Silk...
Ad-jingles were hummable, Ad Gurus invisible. Nobody knew who resided in the "Media house". 
Radio Partner, Survey partner, Location sponsor, Title Sponsor- were yet to be born.

Light years ahead....
  • We have a “Wall mount dictator" occupying our Central Wall space.
  • You may need 2 remotes to control it - but dare not forget, to call it "Smart"
  • It shows too many ads- but less jingles to hum
  • Throws up concepts like Reality shows / Make Overs / Talent Hunts - All in HD Quality.
  • Re-telecasts the same mythological story like a Magnum Opus under the name of "Creative Liberty"
  • Teasers/ Trailers/ Talk Shows / Charity Walks- all promotional content with diminishing line of difference. 

Television, you have revolutionized yourself too well. Indeed, you have come a long way, from your Idiot Box days...

6 comments:

magiceye said...

haha so true!!

Kathy Combs said...

True...technology has come a long way, hasn't it?

ಅಶ್ವಿನಿ/ Ashwini said...

wow! I bet there has been a revolutionary evolution of this so called TV. no wonder the smartness added..

Amrita said...

Yes those were the days when less was more

Somali K Chakrabarti said...

From the huge box sitting in the drawing room, TV has shrunk its way into our cells now. You have rightly pointed out the transition. :)

Maniparna Sengupta Majumder said...

Truly, television has transformed itself so much!You've made it so well.

How can I forget "Chitrahaar"...:-D My mom didn't really appreciate watching it and I had a strong craving for it...:-D Later, Superhit Muqabla was there...another favourite ...watching movie songs was a treat at that time!